You may want to either double or triple your organic traffic results than the click through rate you are currently getting. Most online marketing companies seem to think it is a case of obtaining numerous backlinks, keeping up to date with algorithm changes and optimizing their web pages to perfection. But, have you ever stopped to think for what reason your business wants to rank on the search engines? Get this! Your ultimate reason should not only be to rank high but attract visitors and making sales. Portland SEO experts can help you achieve your end goals.
What is more important – how click-attractive you site appears on the search results or the total visitors who notice your site but bypasses it?
At the end of the day you want your target market to take action based on what they experience when they get a taste of what is waiting for them on viewing the search results on Google. The key to making it attractive enough for your visitors according to a prominent SEO agency in Oregon known as Moving Mountains Advisors, would be to present them with a snippet (taste of what’s to come) that includes:
• Enough specifics such as an image that visually demonstrates what they can expect to find
• How much time it will take them to consume the information presented to them
• Rating as to how well others perceive your product or service
• Offering a video if at all possible that would eliminate any misunderstandings in term of your product or service
Improving Your Search Engine Listings and Getting Click Thru
To make the most out of your search engine optimization efforts, you need to work with a professional SEO business consultant They will assist you in finding the most rewarding aspects of your offer that will attract a large number of impressions, yet a low CTR. Your click thru rate should never be too high as it will allow room for improvement, which is a real good thing.
Optimizing your Google Listings
A Google listing would have a title, the URL as well as a description. The best search engine marketing results can be achieved by optimizing each one of these.
Allow seasoned SEO professionals in Portland like Moving Mountains Advisors to demonstrate how to do this.
Let’s start with the title, shall we. You can say it is the most important part of the CTR. However, it can also be the trickiest one to optimize for the search engine and boost your online marketing presence.
Google scrapes the title from the HTML on your page. Low and behold if you do not have a title tag in place as Google will apply their own title to match the relevant search. It is in your best interest to keep it short and pertinent. Rest assured, Google will not tolerate a title longer than around 55 characters.
If at all possible, you should start your title with the keyword you are targeting. You have more chances of ranking better if you place your title close to the beginning of your title.
Then again, searchers tend to skim and only notice the first 20 characters of your listing. Last, but not least, you need to ensure your title appeals to your readers. Else they will not bother opening it.
You may have heard it a hundred times already. But guard against keyword stuffing. The latest search engine optimization strategies implemented by a reputed SEO consultant involved taking a look at what competitors would use for keywords. You can learn a thing or two once you notice how they optimize the titles they use. There is no harm in borrowing from them as long as you do not copy it word for word.
When it comes to URLs, there is not too much needed to get it listed. Your URL need to be concise, clear and descriptive. As long as the URL has your keywords in it and give a brief description of your page, you will be fine.
Similar in nature to titles, Google will show the Meta description as a snippet, briefly describing what the reader get to take away from what you have to offer them. It should catch the reader’s attention immediately. SEO specialists in Portland will advise you to keep the Meta description under 155 characters. You need to make a bold statement that is clear and to the point.
Learn more about top search engine optimization techniques from Moving Mountains Advisors by reaching out to them on (800)-955-9373 right away. contact us for a consultation today.